Who we are

Our website address is:

SSL & The Padlock

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means that all communications between your browser and the website are encrypted.

What personal data we collect and why we collect it does not use your information other than information required to contact you and deliver your purchases to you. does not sell or rent your details or pass on your details to third parties or other businesses for sales promotions or promotions of any kind. We respect your privacy. We protect your details. We may from time to time send you emails regarding special offers or promotions from one of our own websites including any other website owned or operated by AM Direct.

All information supplied to is through SSL (secure socket layer) software. All information is protected by 128 bit encryption and firewall technology. You can contact us to have your name and address details removed from our data base at any time. Please contact us.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

The information you provide on our contact us form is provided to us, so you can contact us. Any information you provide at that time is stored by our website and entered into our external database on our server.

Shopping cart information

The information you provide in the shopping cart is used to generate your order only. It is only used to prepare your order for delivery and is kept in our database to help track your order details if necessary. Your personal information is not used for any other purpose and remains private.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with


We use Google Analytics to analyse data. Website data may be transferred to Google for this purpose. No personally identifiable data is used although Google may extract your IP address in part or in full during this process and is subject to the Google Privacy and Terms of Use.

ReCaptcha v3

ReCaptcha v3 is a security service that protects websites from fraud and abuse and is a system that allows web hosts to distinguish between human and automated access to websites. The original version asked users to decipher hard to read text or match images. You acknowledge and understand that the reCAPTCHA API works by collecting hardware and software information, such as device and application data, and sending these data to Google for analysis. The information collected in connection with your use of the service will be used for improving reCAPTCHA and for general security purposes. It will not be used for personalised advertising by Google and is subject to the Google Privacy and Terms of Use.

We do not share your data with any other company. Our staff may access your data for the purpose of contacting you in relation to your order.
We do not share your data with any other third party company for the purposes of up-selling or on-selling goods or services to you.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their own personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service. Data may be used by Google Analytics and Google reCaptcha v3 for purposes as stated on this website and on the Google website.

Your contact information

Your personal contact information is entered into our database. If you would like to have it removed, please get in contact with us. We do not supply your contact information to any third party.


Additional information


We backup our entire website data every day to a secure offsite location. This includes all or any data/information you have supplied to the website.

How we protect your data

SSL – Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means that all communications between your browser and the website are encrypted.


We may send you emails regarding promotions or special offers from time to time. Sometimes these emails are from other AM Direct websites, the owner of this website, with product notifications or sales offers about completely different products or offers. If you do not wish to receive these offers, simply unsubscribe from the email when you receive it.

Last updated 14/03/24